Forum

  • Q &A: Can Whatsapp be defined social media?

    Discussion points that arose from previous lectures Q: Can Whatsapp be defined social media although it is frequently used for private chatting between two people? A: “Social media are electronic communication platforms that convey content generated and exchanged by networks of users” (Kaplan & Haenlein, 2010). According to the academic definition, Whatsapp might be considered…

  • Case: handling negative WOM- DELL HELL to DELL HUG

    Question from the students’ feedback- “More real life examples based on the theory being discussed. E.g., if a company want to prevent bad WOM by contacting the customers personally what real life examples are there? How did the company handle these kinds of problems?” My answer-The Dell Hell case would be a good example of…

  • Introduction

    Hello Class! Welcome to COMM346! Please comment on this post with a little introduction of yourself! Who you are (name, preferred name, year, school, major) Why you chose this module Something interesting about you Also please upload your profile picture too~