A marketing guru crossing from analogue and digital helped enlighten our class.

Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346. Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovationContinue reading “A marketing guru crossing from analogue and digital helped enlighten our class.”

Synthesio workshop at COMM346

Steven Zheng, the Regional Account Manager of Synthesio, APAC, along with his colleagues, Henry Chow and Kimly Anaissa, spoke about social listening (13, 14 September).  The workshop session was very informative and enlightening for the students as the presenters walked through all the demos and helped students get practical strategies for effective social media listeningContinue reading “Synthesio workshop at COMM346”

#DeleteUber, Why?

A former Uber employee’s disturbing claims of workplace sexism reignite calls to #deleteUber https://www.recode.net/2017/2/20/14666572/uber-sexism-susan-fowler-delete-uber One of our group projects looks at UBER as their choice of organization. So this news regarding their gender discrimination issue grabs my attention. This issue came as moral issues regarding UBER, and its impact is getting increasingly bigger. And theContinue reading “#DeleteUber, Why?”