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In class, we watched an IKEA ad to show the differences between traditional media and digital media. I felt that it was interesting and inspiring for IKEA to make their “makeover ideas” video with elements of traditional media seen in how it builds the brand image. IKEA subtly communicates that it is a progressive company…
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Hi friends! I am writing this blog post to summarise our group’s project. We are doing an academic research, and the research question we are curious to study is how one’s perception of Tinder influences others. Our research is inspired by our curiosity regarding the fall from grace of Tinder – how it used to…
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After having read the ROI article, I have the following insights to share. Brand awareness Traditionally, tracking studies and surveys are ways to track brand awareness. However, there are different ways to track brand awareness online. In social media, a company gains increased exposure if placed in highly relevant contexts, every time a…
Dr. KyuJin Shim's blog 