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Grab Grab is a mobile app that links transport options to passengers and these transport options range from regular taxis, private cars to larger vehicles with bigger seating capacity. It is present in many Southeast Asian countires and developed from a simple taxi booking app in Malaysia to a regional mainstay. In 2014, Grab launched…

G2 – Fast-fashion industry in the context of Facebook (Zara, H&M and Mango)

Apr 15, 2016

COMM346

Facebook, fastfashion, h&m, mango, zara

G2 – Fast-fashion industry in the context of Facebook (Zara, H&M and Mango)

Hi everyone, Please find here the summary of my research on the fast-fashion industry in the context on Facebook. The research question focus on the relation between the fast-fashion industry culture and strategy and its presence on Facebook and how a fast-fashion company can engage effectively its customers through Facebook to compete against its competitors. Analysis…

Individual Social Media Project: Lush Fresh Handmade Cosmetics

Apr 15, 2016

COMM346

Background of LUSH LUSH Fresh Handmade Cosmetics was officially founded in 1995 in Poole, United Kingdom. In the early 80s, some of the founders of LUSH (operating under the company Constantine and Weir) were The Body Shop’s biggest suppliers. LUSH now has stores in over 50 countries with 4 stores in Singapore. LUSH sells handmade…

Grab: Facebook, Twitter & Instagram

G2 – Fast-fashion industry in the context of Facebook (Zara, H&M and Mango)

Individual Social Media Project: Lush Fresh Handmade Cosmetics