Forum

  • G1 Individual Report – Adidas Singapore

    Hi everyone, I chose to research on Adidas for the individual project assignment. To keep the brand introduction succinct, Adidas is a German manufacturer of sportswear and accessories and is acknowledged as one of the most iconic sports brands worldwide. Adidas Singapore manages two official platforms – Facebook and Twitter, with a composition of 80-90% global…

  • G1 Individual Project – JetBlue

    ,

    If someone were to ask you to name an organization that is known for its customer service, I bet none of you would have named a low-cost airline. This is precisely why I have decided to focus my case study on JetBlue. Background JetBlue is an American-low cost airline founded in 1998 by David Neeleman.…

  • G1 Individual Project – Airbnb

    Hi guys, I have chosen Airbnb for my research on the Individual project. Everyone loves to travel, most of you probably have your own Airbnb experience, but some of you who are reluctant to go on one, it is probably because of the articles about ‘Airbnb stay gone wrong’ and other horror stories about how unsafe Airbnb can be.…