Abstract According to the National Restaurant Association, the growth of the restaurant industry has tremendous growth potential and just in 2014 alone, the restaurant-industry sales are projected to total $683.4 billion from the previous $586.7. Restaurants are an essential part of people’s life with 9 out of 10 consumers stating that they enjoy going toContinue reading “KFC IS LISTENING”

Facebook – Snickers, Hershey’s, M&M

Hello Everyone! The US chocolate confectionery is largely dominated by two companies, The Hershey Company and Mars Incorporated, with a market share of 31.2% and 29.2% respectively. Despite both brand owners holding 7 brands of chocolate each, the Mars-owned M&M and Snickers brands have outperformed the Hershey-owned Reese’s and Hershey’s brand in both US and globally.Continue reading “Facebook – Snickers, Hershey’s, M&M”

Malaysian Airlines Berhad: Social Media Research Report

Hi everyone, my name is De Zhong and my research report is on Malaysia Airlines Berhad! Dang dang dang! That’s right, the airline carrier which unfortunately got thrown into the spotlight after 2 of its planes met with unfortunate incidents. Well, it has been a trying time for MAS (I’m gonna call it that fromContinue reading “Malaysian Airlines Berhad: Social Media Research Report”