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  • G2 Individual Research Paper | Singapore Children’s Society

    Hi everyone! In all our discussions about social media strategies so far, we have often talked about communication in relation to private corporations. However non-profit organizations play an important role in our society as well, giving support and help to vulnerable groups in need. Learning about their commination strategies can help us better understand the…

  • G1 Individual Report – Lyft

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    G1 Individual Report – Lyft

    Hi all, I have chosen to analyse Lyft’s use of 3 social media platforms. Here’s a summary of the paper: About Lyft Lyft is a ride-sharing company which operates in more than 200 cities in the United States. Lyft markets itself as the friendly and fun alternative to Uber, with a slogan of “Lyft- Your friend…

  • G1 – Individual Project – Kinohimitsu

    Hi everyone! The company that I have chosen to work on is Kinohimitsu. My project focuses on analysing their social media usage on Facebook, Twitter and Instagram. Background Kinohimitsu Pte Ltd is a proprietary brand under Kino Biotech and is a leading integrated bionutraceutical and cosmeceutical company focused on healthcare, beauty products and services. They are most…