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  • G1 Individual Project – KFit

    G1 Individual Project – KFit

    Hi everyone! This post will be a summary of my Individual project for the semester, which analyses the performance of KFit through three of its social media platforms — Facebook, Instagram and Twitter.  So what is KFit? KFit is a Uber-like fitness platform, founded by Joel Neoh – the ex-founder of Groupon. It gives users…

  • G2 Individual Report- McDonald’s Singapore

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    Greetings everyone! I am Karen from G2 and my individual report is to analyze McDonald’s Singapore social media strategies. Research question In 2015 McDonalds’s CEO Steve Easterbrook announced that McDonalds’s new direction is to improve its food quality and to listen and adapt faster to consumers’ changing preferences. Easterbrook’s chief strategy was to revamp McDonald’s…

  • G2 – Individual project (SMRT)

    Hi there! I’m Qian Tong from G2 and for my individual report, i have decided to look at SMRT and its current social media communication efforts. In recent years, SMRT has experienced several major train disruptions and accidents, which generated negative reactions from its commuters. (Rahman, 2013) On 15 December 2011, Singapore has experienced its…