G2 Individual Report- McDonald’s Singapore

Greetings everyone! I am Karen from G2 and my individual report is to analyze McDonald’s Singapore social media strategies. Research question In 2015 McDonalds’s CEO Steve Easterbrook announced that McDonalds’s new direction is to improve its food quality and to listen and adapt faster to consumers’ changing preferences. Easterbrook’s chief strategy was to revamp McDonald’sContinue reading “G2 Individual Report- McDonald’s Singapore”