Forum

  • G2 – Group 2 SuitYourself

    Hello everyone! Here’s a summary of our social media strategies proposal for SuitYourself. Let us start off by introducing to you…. SuitYourself. Introduction Started in May 2016, SuitYourself Singapore is a local custom suits label with a mission to offer great made-to-measure suits at a fraction of the price of comparable luxury brand products. The values…

  • (G2) Group 7 – Obsession fuelled by social media

    Hello all! We’re Group 7 from Prof’s G2 class, and we chose to do an academic research for our project instead! The topic in question is “From fans to ‘super-fans’: How does social media encourage the obsessive behaviour of super-fans?”. We were interested in this topic as celebrity obsession is almost becoming the norm in…

  • G2 – Group 9 – Foodpanda

    , ,

    Hi everyone, just sharing with you a quick run-through of our group’s report for our chosen client, Foodpanda! 🙂   Introduction Founded in Singapore in 2012, Foodpanda was the first of its kind to enter the food delivery market. With competitors entering the market in subsequent years, Foodpanda has always utilised an agile social media…