Forum

  • Beer & Twitter – An Intriguing Brew (G1)

    Hello everyone! Hope you’re all doing well. As suggested by the title, this post is a short summary of my Individual Project for the semester, which analyses the Twitter strategy of three beer brands – Budweiser, Heineken & Miller Lite. Introduction: Beer and Twitter make for an interesting combination that could be considered as two sides…

  • Health Freak? Maybe Social Media ain’t for You

    , ,

    Hello Everyone, Hope the semester has been great so far. With exams round the corner, it is not uncommon for sleep to become a rarer commodity than Vibranium (Marvel fans will get it). So I thought I’d share an interesting article I recently came across that studies the side effects Social Media has with respect…

  • Social Media: The Cornerstone of Financial Firms in the 21st Century

    ,

    Hi class, Just wanted to share this article that I came across. We all know the impact of social media on firms especially those in the FMCG sector, but its interesting how this article shows us how social media is becoming increasingly important even to Financial firms. The example brought up is Ritholtz Wealth Management and this company…