Forum

  • G1, Group 1 – Abercrombie & Fitch Project Summary

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    Hello everyone, How you doin’!* As you may recall from our proposal presentation, our project aims to develop social media strategies for American retail giants Abercrombie & Fitch. Of late, A&F has unfortunately suffered plummeting sales, attributed to several key events surrounding their exclusionary marketing techniques. A&F has  We thus seek to augment A&F’s ongoing global rebranding exercise, specifically in the Singapore market. Social…

  • G1 Group 8 Pepsi

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    Hi All, This is Lynette from the Pepsi Group (G1) and this is what our project is all about! Introduction Pepsi is one of the world’s leading carbonated drinks and owns around 30% of the market share as of 2014 (NASDAQ, 2014).  Pepsi stands for music, sports and fun, and they strive to be at…

  • G2 Group 9 Magnum

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    Magnum is a premium ice cream brand under Unilever’s Heartbrand. Originally, developed in Belgium and launched in Germany in 1989, Magnum is the first handheld ice cream aimed exclusively at adults. Since then, they are sold over 40 countries worldwide. Magnum’s focus on product innovation has seen the launch of Magnum Classic which uses a…