Forum

  • Aly & Fila and Zouk: The Chronicles of The Malaysian VIP

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    Many things get blown up online. And when a prominent DJ, with many followers and fans tells the world on Social Media that you’re “lame”, using the Denial tactic and Minimisation technique will only cause more damage to your brand reputation. http://www.straitstimes.com/lifestyle/entertainment/najibs-son-at-zouk-did-new-owner-genting-step-in As according to the link above, a popular DJ was playing at Zouk.…

  • Managing branded posts

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    Hi all! 3 months ago, Adidas and popular social media influencer Andrea Chong were caught up in a social media fix regarding Chong’s participation in the Standard Chartered race. In the photo posted by Chong, she is seen wearing a Standard Chartered Bib while running the marathon (see photo here: http://mothership.sg/2015/12/singapore-now-has-its-own-ridiculously-photogenic-marathon-runner-but/). There were rumours that she…

  • Social Media Marketing

    Hi all, A couple of weeks back, Prof Shim shared with us the blurring lines between marketing and communications, and this article, Is Social Media Marketing Still Relevant?, is pretty insightful on some of the things organizations should look at before exploring marketing via social media. One of the points in this article that caught…