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  • Snapchat as a business model

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    Hi everyone! Sharing a really interesting article on one of the newest kids on the block today – Snapchat. The following article touches on its history and background as well as its various revenue sources. For brevity’s sake, I’ve provided the link here instead of the lengthy article. http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/ The below is an infographic outlining the…

  • 666: Number of the Beast… Or Number of LTA?

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    I’ve recently come across this article, http://news.asiaone.com/news/singapore/all-hell-breaks-loose-online-following-launch-bus-service-666 in which the launch of a bus service number, 666 in Punggol invited much flack from netizens in Singapore. This is due to the symbolic inclinations of the number 666, typically seen as a Satanic symbol, the “number of the beast”. LTA had wanted the new bus services,…

  • G1 | Group 5 | Milo

    Milo is a chocolate malt product of Nestle. It is popular in the regions of Asia, Africa and Oceania. Milo currently has a narrow target group for its current social media strategy, largely targeting parents with young children with nostalgic videos and young athletes. The adopted social media strategy also has a very narrow product focus,…