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  • OK Go Switches from Youtube to Facebook

    Some of us have heard of, or even seen the music videos of the American alternative rock band “OK Go”, famous for its viral videos. The band has enjoyed viral marketing success on Youtube because of its quirky music videos that are watchable and shareable. Recently, OK Go released a new music video, “Upside Down…

  • Rebecca Lim’s “Retirement”

    Yesterday, Singaporean actress Rebecca Lim posted on her Facebook page “I’m all set and I’m retiring.”. The post generated a great amount of interest with over 4,000 likes, 222 shares, and many fans commenting their well wishes for her future. However, last evening, she posted again on her page with a video with details about…

  • “Beyonce Bounce” – an unexpected hit for restaurant Red Lobster

    We all know social media is powerful. And yet, there is something even more powerful in calling us to action – social media from influencers. For this week’s reading Impact of Social Media in Power Relations of Korean Health Activism, we see how endorsement from largely followed individuals such as politician Lee Chung Hee and actress Ku Hye-Sun…