Forum

  • Thoughts regarding Myspace, Facebook, and… Friendster?

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    Whilst I was listening in class regarding the comparisons between Myspace and Facebook, and the reasons for the eventual success for the latter, I was reminded of Friendster, a website myself, and many peers of my generation frequented. Both Friendster and Facebook exhibit similar qualities at that time (around 2008, Facebook already existed but wasn’t…

  • Group 4’s pitch of social media campaign strategy to lululemon

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    Dear All, Here is good news I’d like to share about Group 4 and lululemon  athletica Singapore. Group 4’s pitch of social media campaign strategy to lululemon was very well-received by the company, which is interested in taking up and implementing some of the group’s ideas into their new online & offline dynamics! Group 4,…

  • Group 7 – Love, Bonito

    Hi everyone! Hope you are all doing well. We are group 7 and we are going to be sharing with you guys our work on Love, Bonito! Love, Bonito is an fashion e-commerce that pioneered the online shopping scene in Singapore way back in 2006. Initially named Bonitochico, it started out as a company selling…