Forum

  • Group 9: Breadtalk

    Hi class, My group and I will be presenting on Breadtalk for our group project. As most of us may know, Breadtalk has recently come under fire on social media for the soy milk incident – a photo was circulated on Facebook showing it selling repackaged Yeo’s soy milk even though the bottles had the…

  • Group 8: Burger King

    Greetings everyone! My team and I would like to present our social media analysis of our client company, that is Burger King. Founded in 1953, Burger King has grown to become the second largest American fast food chain with over 12,000 franchises in 73 countries. Its mission is to offer reasonably priced quality food, served…

  • Group 2: Coffee Bean & Tea Leaf

    Hi friends! We are Group 2 presenting on the social media analysis of Coffee Bean and Tea Leaf (CBTL). The group consists of Elizabeth, Juliane, Jeannie, Mark and Jingfang. As coffee lovers ourselves, we often wondered why CBTL is perceived to be less competitive despite its superior coffee quality in the local market. Therefore, we…