A marketing guru crossing from analogue and digital helped enlighten our class.

Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346.
Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovation and the adoption of emerging technologies.
He shared how marketing and PR has transformed messages and formats in the digital era, with the focus on interactivity and value propositions of the brand, based on his more than 20 years of experience as a marketing expert.
Thank you, Mr. Chee Yue!