COMM346 – G1 Individual Project: Lloyd’s Inn

Lloyd’s Inn is a 3-star, 34-room boutique hotel hidden strategically within the Orchard Road precinct. The hotel boasts an iconic, minimalist design after undergoing a complete rebranding initiative by FARM architecture in 2014. As with many boutique hotels, the hotel’s key differentiating factor is the provision of a unique hotel experience. Lloyd capitalizes on itsContinue reading “COMM346 – G1 Individual Project: Lloyd’s Inn”