#SMUSOCIALMEDIASINGAPORE
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Hi everyone! Hope finals have been treating you all well. I’m Melvin, from G2, and for my individual report, I have decided to look into an industry that I have an interest in: the Swiss watchmaking industry. As such, I decided to look at the Instagram accounts of 3 Swiss watchmaking brands, namely Swatch, Tag…
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Hi everyone! I am Jia Wei from G2 and my individual project is on the petrol retail industry! I chose Facebook as my social media platform and looked at the performance of 3 petrol retail companies in Singapore – Shell, Esso, and Caltex (They should be very familiar names to all of you!) Introduction As…
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The global airline industry continues to grow rapidly together with increased competition with new airlines joining the force yearly. However, profitability in the industry is actually one of the lowest across industries. So then, why is it that so many still choose to go into this industry? Even Michael Porter himself cant comprehend this. In…
Dr. KyuJin Shim's blog 