Media Case Analysis (Business) – Google+


My media case analysis is on Google+, which is a social media platform launched by Google in 2011. My 3 sources followed are H&M, TOMS and Uniqlo and my presentation will be about how these 3 apparel companies, with different business strategies and target customers, leverage on Google+ to achieve both marketing & PR goals. H&M is currently the most successful in terms of engaging its followers while Uniqlo is the weakest. I will be comparing these 3 companies’ social media strategies on Google+. Lastly, I have created 2 sample posts for Uniqlo which will hopefully help it to increase engagement and followers.

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