My project is looking at the sports nutrition industry and how effective Instagram is as a social media platform in marketing their products. The companies I am looking at are Progenex, PurePharma and SFH (Stronger Faster Healthier). These three companies are prevalent in CrossFit, a sport I am passionate about, and have all made an appearance in the CrossFit Games. I will be going over the strategies these companies implement to engage their followers and initiate conversations by fulfilling their emotional needs. Finally, I will propose two types of post for SFH to increase reach and awareness of their product to the community.