Karaoke One – The community of singers
Hi guys! I am going to collaborate with this new start up as part of their marketing team to broaden their reach and to make them known worldwide. The idea of the app is to bring Karaoke to a mobile form, as well as giving it a sort of competitive side. The layout is pretty much a vertical social platform like TikTok but where you can make your own covers or music; and your followers or people like, comment your performances. The idea is to create or revive a community of music and signing lovers in one place.
One of the biggest investors is Rolling Stones, and the app has some support from Apple.
Keeping into account, KaraokeOne is one third of the entire project they are creating:
- As a second app called OperaOne: a similar app but with connection to real life orchestra and sopranos to create your own music; is in progress of being built and,
- The connection of all will be made through MediaverseOne: a way to monetize your performances by making them NFT and gaining money in your wallets from your position in the competition.
As you can see through the link of the website, you can also download the app.
I am asking you for your opinion on the application and start up, through the link above. I would like your feedback and opinions for a marketing project. The goal is to broaden their reach, which is now concentrated mainly in Italy, to something more international, for an age range between 20-35/40.
It would be of very good help, and a good exercise if you gave me your personal feedback on the opportunities of the marketing strategies and ideas this app could benefit from.
Thank you for your help and advice!
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