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Hi all! I came across omnichannel marketing in a book by Philip Kotler pertaining Marketing 4.0 and I thought it will be interesting to get your views about it. According to Philip Kotler, omnichannel marketing is defined as the practice of integrating multiple channels to create a seamless and consistent customer experience. Examples of it…

Hi guys! Here’s an update on our project! The Coastal Settlement The Coastal Settlement (TCS) is a casual dining, vintage-themed restaurant and bar located along the Coast of Changi. It was established by The Urban Group under the management of The Lifecycle Concepts Group in 2011 (Appendix A). It primarily serves Asian and Western fare…