Group Assignment

#bestasiathemepark, #Instagram, #memories, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, #tourists, #Universalstudiossingapore, Facebook, singapore, social media

Introduction to Universal Studios Singapore (USS) Back in March 2010, Southeast Asia’s first Hollywood movie theme park, Universal Studios Singapore(USS) was opened. Located on Sentosa, Singapore’s designated leisure island, it has proved to be a contributing factor to the success of Resorts World Sentosa (RWS) which is operated by Gentings Singapore. Resorts World Sentosa’s…

G2 (Group 8) – Barbie™

Sep 23, 2016

COMM346, Group Assignment

Barbie, Barbie’s New Makeover, Dreamtopia, Life in the Dreamhouse, Mattel, Nouveau Barbie, She’s Back, Social Media Strategies, You Can Be Anything

Background Launched in March 1959 by Mattel, Inc., Barbie has sold over a billion dolls and is Mattel’s second largest brand after Fisher-Price. In 2015, sales figures reached an all-time low since 1993, and Barbie‘s attempts to reinvigorate the brand with new initiatives have only resulted in a 23% rise in the second quarter of…

G2 (Group4) – Browhaus

Sep 23, 2016

COMM346, Group Assignment

Hi all! Our team has decided to work on Browhaus Singapore for our social media analysis project. Company Background: Browhaus is a one-stop eyebrow and eyelash grooming salon chain. Since its first store opening in Singapore in 2004 by the Spa Esprit Group, it has now expanded its presence to over 40 outlets in 10…

G2 [GROUP 12] [UNIVERSAL STUDIOS SINGAPORE]

G2 (Group 8) – Barbie™

G2 (Group4) – Browhaus