Group Assignment

  • RED BULL (G1)

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    RED BULL (G1)

    Background Founded in 1984, Red Bull is a well-known energy drink that has gotten a large proportion of the market share in this industry with its famous tagline – “Red Bull Gives You Wings”. With a brand image that centers around extreme sports, it is very adrenaline-driven and embraces individuality. Existing Active Channels Being a company that…

  • Sweetfish (G2)

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    Hi everyone, Unlike most groups we will be basing our study on an upcoming new establishment, Sweetfish which will be launching its first store this summer at Asia Square. Sweetfish will be riding on the healthy eating wave that has caught on in recent years selling poke bowls. Poke: A Hawaiian Concept Poke is a…

  • G1 Group 7 – The Body Shop

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    Hi prof and fellow classmates! My group will be presenting to you our research and social media strategies for The Body Shop. Please have a look at our outline below. Background The Body Shop was founded in 1976. The founder, Dame Anita always ensured that her cosmetic products were not tested on animals and was…