G2 – What Flavour Do You Favour?

Hi guys! Thought I would share one of my favourite campaigns by Cadbury that used social media in a fun and creative way to raise awareness for its Dairy Milk brain in Australia. Challenge Cadbury was facing: Chocolate industry was getting increasingly saturated and Cadbury was not doing enough to sell its Dairy Milk brand, which was henceContinue reading “G2 – What Flavour Do You Favour?”

Zalora (G2 Individual Project)

Introduction Maybe some of you may have heard of Zalora, or even are loyal customers to them. Zalora is an online fashion retailer in Asia-Pacific region, including Singapore. Basically, we are able to shop and purchase fashion items from Zalora online and have them delivered to us. Zalora has seen a rapid growth, as muchContinue reading “Zalora (G2 Individual Project)”

G1 Group 7 – The Body Shop

Hi prof and fellow classmates! My group will be presenting to you our research and social media strategies for The Body Shop. Please have a look at our outline below. Background The Body Shop was founded in 1976. The founder, Dame Anita always ensured that her cosmetic products were not tested on animals and wasContinue reading “G1 Group 7 – The Body Shop”