Group Assignment

  • Group 8: Under Armour

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      Under Armour was founded by Kevin Plank in 1996. The idea first started in 1995 when he was in Maryland football team as a team captain and found out his teammate apparel is always soaked with sweat. Under Armour soon became one of the most popular sports apparel in the United States (U.S.). Under…

  • Group 9: Breadtalk

    Hi class, My group and I will be presenting on Breadtalk for our group project. As most of us may know, Breadtalk has recently come under fire on social media for the soy milk incident – a photo was circulated on Facebook showing it selling repackaged Yeo’s soy milk even though the bottles had the…

  • Media Case Analysis: Whole Foods Market

    Hi class! For my individual assignment I chose the media case analysis option. I will be presenting about the organic grocery store Whole Foods Market. Whole Foods is an increasingly popular American supermarket chain specializing in organic food that opened in Texas in 1980. If you have never heard of Whole Foods – think Jason’s Gourmet Grocer…