Forum

G1 Individual Project – Reebok Singapore

Hi everyone! I’m writing on Reebok Singapore for my individual paper. Reebok is a globally established athletic footwear and apparel brand which is managed by the Adidas Group. It seeks to empower consumers to be ‘Fit for Life’ by delivering them with relevant brand experiences and products through infusing aspirational, innovative and fun elements. Reebok…

G1 Individual Project – Mi Singapore

Apr 14, 2016

COMM346

#individualproject, #MiSingapore #Xiaomi, #SMUSOCIALMEDIASINGAPORE

Hi Everyone, For my Individual Social Media Research Assignment, the company I chose to examine was Mi Singapore and its use of social media. A technology-focused company, Mi Singapore is the Singapore wing of Xiaomi and its aim is to bring high-quality technology to consumers at an affordable price. As the company prides itself on…

G2 – Individual Project – Ferrari, BMW and Audi

Apr 14, 2016

COMM346

Audi, BMW, Facebook, Ferrari

Hi everyone! This is a summary of my individual project. I chose to focus on the Facebook activities of 3 car brands which I’m sure everyone has heard of, namely: Ferrari, BMW and Audi. Introduction Car ads are commonly seen on traditional media such as television and newspapers. However, it is increasingly prevalent to see…

G1 Individual Project – Reebok Singapore

G1 Individual Project – Mi Singapore

G2 – Individual Project – Ferrari, BMW and Audi