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  • G2 Group 6: Boost Juice Bars Singapore

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    Originating from Australia, Boost Juice Bars is an international retail chain that has over 350 stores operating in 17 countries. Boost Juice Bars have managed to establish themselves as a healthy brand, taking pride in offering healthy and nutritious products to consumers. Boost Juice Bars Singapore (BoostSG) first started out in November 2006 and has…

  • 2 Workers dead, does SMRT care?

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    Recently, 2 workers died in an incident whilst at work on SMRT train tracks. While much discussion has been made regarding SMRT’s current safety measures, I am appalled by what I see in the following screenshot: It can be noted that this response on social media (Facebook) is considered within the realm of crisis communication,…

  • G1 – Group 9: Bata

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    G1 – Group 9: Bata

      Hey guys, here’s a summary of our research on Singapore’s most well-known shoe company, Bata. If you think that Bata is a local and cheap neighbourhood brand, boy you are so wrong. In fact, Bata is a large, global footwear manufacturer and retailer present in 90 countries and headquartered in Switzerland. So, before you…