Forum

Hello everyone! My group (G3) and I will be presenting on A Better Florist, and here’s an overview to get you excited! A Better Florist is a Singapore-based self-funded flower e-Commerce startup founded by ex-Googler, Steve Feiner in May 2015. Steve saw an chance to disrupt the booming online floral retail industry, that was cluttered…

G2 – Group 5: The Book Café

Mar 23, 2016

COMM346, Group Assignment

#bookedthatquote, #cafehoppingsg, #freewifi, #Instagram, #peekabook, #readbetweenthelines, #SMUSOCIALMEDIASINGAPORE, #TBCthemecontest, #thebookcafe, #thebookcafesg, #thebooklatte, Facebook

Hi everyone! Our group’s target company will be The Book Café, a quaint little café situated conveniently in the heart of Singapore. It prides itself on its large selection of books that customers are free to browse, while enjoying a nice cup of handcrafted coffee in a relaxing ambience suited for customers to unwind in…

G2 Group 8 – Under Armour (Project Summary)

Mar 23, 2016

COMM346

Greeting fellow classmates, Our group is doing a research on Under Armour. So far, UA has five stores and concessions in Singapore, three in the Philippines and three in Malaysia. Despite the outstanding reputation UA has in North America, we felt that there were many rooms of improvement for UA to build upon their social…

G1 Group 3 A Better Florist

G2 – Group 5: The Book Café

G2 Group 8 – Under Armour (Project Summary)