Forum

  • Facebook introduces new reactions

    Hi all! Facebook recently introduced new reactions to their platform and here’s an article that I think is pretty insightful. http://www.wired.com/2016/02/advertisers-feel-facebooks-new-reactions-😍/   The article describes how advertisers can now use these reactions to identify the reactions of their posts and shares. As social media is often used by many organizations for their marketing efforts and outreach,…

  • Proposal Summary – The Body Shop

    Hi class, Our group has chosen to present on The Body Shop in our Social Media Research Project. A brief history of Body Shop – it was founded by Anita Roddick in 1976 after she had visited a shop of the same name in Berkeley, California selling naturally-scented soaps and lotions. Since then, The Body…

  • Group 8: Under Armour

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      Under Armour was founded by Kevin Plank in 1996. The idea first started in 1995 when he was in Maryland football team as a team captain and found out his teammate apparel is always soaked with sweat. Under Armour soon became one of the most popular sports apparel in the United States (U.S.). Under…