Insights
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Around 2016, while I was a professor in Singapore, a producer from Singapore’s Mediacorp posed a question to me during a Media Communication seminar. At the time, the Korean Wave was reaching its peak in Singapore. In the summer of 2014, when I first became a professor at Singapore Management University, 2NE1 and Big Bang’s…
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In many aspects, Corporate Social Responsibility – CSR – activities have become an integral part of marketing. Examples abound: Body Shop is synonymous with eco-friendliness and appreciated as a “good” brand because it frowns on animal testing; Starbucks enjoys its liberal image via its social-contribution projects benefiting local communities, culture, the arts, and the environment.…
Dr. KyuJin Shim's blog 