social media – Page 2 – Dr. KyuJin Shim's blog

G1 – Group 9: Bata

Mar 23, 2016

#Bata, #batashoefie, #buyandthrowaway, #Instagram, #Shoes, Facebook, social media

Hey guys, here’s a summary of our research on Singapore’s most well-known shoe company, Bata. If you think that Bata is a local and cheap neighbourhood brand, boy you are so wrong. In fact, Bata is a large, global footwear manufacturer and retailer present in 90 countries and headquartered in Switzerland. So, before you…

Social media as a double-edged sword

Sep 15, 2015

Forum

Domino’s Pizza, double-edged sword, social media, Twitter, YouTube

Helloooo everyone! Came across the Domino’s Pizza example online and found some interesting information related to what was mentioned in class last Saturday. It’s about social media as a double-edged sword which I would like to share it here with everybody. What happened at Domino’s Pizza? On Easter Sunday in April 2009, two Domino’s employees…

Dr. KyuJin SHIM

Aug 21, 2015

COMM346

corporate communication, SMU, social media

Welcome to COMM 346!