Zalora (G2 Individual Project)

Introduction Maybe some of you may have heard of Zalora, or even are loyal customers to them. Zalora is an online fashion retailer in Asia-Pacific region, including Singapore. Basically, we are able to shop and purchase fashion items from Zalora online and have them delivered to us. Zalora has seen a rapid growth, as muchContinue reading “Zalora (G2 Individual Project)”

Malaysian Airlines Berhad: Social Media Research Report

Hi everyone, my name is De Zhong and my research report is on Malaysia Airlines Berhad! Dang dang dang! That’s right, the airline carrier which unfortunately got thrown into the spotlight after 2 of its planes met with unfortunate incidents. Well, it has been a trying time for MAS (I’m gonna call it that fromContinue reading “Malaysian Airlines Berhad: Social Media Research Report”

G2 Individual Project – Rebecca Minkoff

Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail storesContinue reading “G2 Individual Project – Rebecca Minkoff”