Hi guys! Thought I would share one of my favourite campaigns by Cadbury that used social media in a fun and creative way to raise awareness for its Dairy Milk brain in Australia.

Challenge Cadbury was facing: Chocolate industry was getting increasingly saturated and Cadbury was not doing enough to sell its Dairy Milk brand, which was hence becoming boring to consumers.

Consumer Insight: Everyone has a favourite chocolate flavour but they still like trying new flavours.

Big Idea: Create a buzz around people’s favourite flavours and raise awareness of the variety of flavours offered by Cadbury in the process.

Social Media Strategy 

What? Flavour-Matching Facebook-Powered Vending Machine

How? Vending machine’ scans users Facebook profiles and analyses their preferences based on ‘likes’ (e.g. movie; tv shows; singers etc). Based on this analysis, the machine will choose a chocolate flavour that matches your personality.

End Result? A short description on your personality and of course, a free bar of chocolate that Cadbury believes matches your personality.

Why did this work? 

• Used Facebook in an engaging and creative manner
• Generate excitement amongst consumers
• Integration of various mediums (e.g. TV adverts; print posters; sales promotions; Facebook engagement posts etc)