Steven Zheng, the Regional Account Manager of Synthesio, APAC, along with his colleagues, Henry Chow and Kimly Anaissa, spoke about social listening (13, 14 September).  The workshop session was very informative and enlightening for the students as the presenters walked through all the demos and helped students get practical strategies for effective social media listening for their group project.


Everyone had fun and gained a better understanding of this global-scale social media tool.

Synthesio kindly offers two weeks of access to the account for each and every group in COMM 346.

If students want an extension of the access, they can ask Prof. Kyu for extra account for their own research.

Thank you so much Synthesio! And we hope this collaboration will continue for the mutual benefit of both academics and industries through sharing insights and knowledge in this digital world.

PS. Please share your feedback or queries regarding building dashboard etc., if any, via the comment thread attached to this posting. Thanks!

2 responses to “Synthesio workshop at COMM346”

  1. Hi Prof. Kyu, this is Henry from Synthesio. We are glad to be able to introduce our platform with the students. If they need any assistance on the setup of the dashboard, please feel free to contact us. We look forward to sharing in greater details of our tool with the students.


  2. Thank you so much for taking time out of your busy schedule to introduce this platform to us. I am affirmed that such platform will be beneficial for our work project. I am actually quite amazed on how all of our digital trail can be tracked and how all of these information can be utilized to potential business for the organization.


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