Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail stores in Hong Kong and Seoul, Korea. Their products are also distributed in over 900 stores and shipped to over 46 countries worldwide.
How can fashion brand, Rebecca Minkoff drive brand awareness in the Asian market with the use of social media?