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  • 2 Workers dead, does SMRT care?

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    Recently, 2 workers died in an incident whilst at work on SMRT train tracks. While much discussion has been made regarding SMRT’s current safety measures, I am appalled by what I see in the following screenshot: It can be noted that this response on social media (Facebook) is considered within the realm of crisis communication,…

  • G1 – Group 9: Bata

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    G1 – Group 9: Bata

      Hey guys, here’s a summary of our research on Singapore’s most well-known shoe company, Bata. If you think that Bata is a local and cheap neighbourhood brand, boy you are so wrong. In fact, Bata is a large, global footwear manufacturer and retailer present in 90 countries and headquartered in Switzerland. So, before you…

  • G1 Group 3 A Better Florist

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    G1 Group 3 A Better Florist

    Hello everyone! My group (G3) and I will be presenting on A Better Florist, and here’s an overview to get you excited! A Better Florist is a Singapore-based self-funded flower e-Commerce startup founded by ex-Googler, Steve Feiner in May 2015. Steve saw an chance to disrupt the booming online floral retail industry, that was cluttered…