Group Assignment – Page 21 – Dr. KyuJin Shim's blog

G1 – Group 9: Bata

Mar 23, 2016

#Bata, #batashoefie, #buyandthrowaway, #Instagram, #Shoes, Facebook, social media

Hey guys, here’s a summary of our research on Singapore’s most well-known shoe company, Bata. If you think that Bata is a local and cheap neighbourhood brand, boy you are so wrong. In fact, Bata is a large, global footwear manufacturer and retailer present in 90 countries and headquartered in Switzerland. So, before you…

G1 Group 3 A Better Florist

Mar 23, 2016

COMM346, Group Assignment

Hello everyone! My group (G3) and I will be presenting on A Better Florist, and here’s an overview to get you excited! A Better Florist is a Singapore-based self-funded flower e-Commerce startup founded by ex-Googler, Steve Feiner in May 2015. Steve saw an chance to disrupt the booming online floral retail industry, that was cluttered…

G2 – Group 5: The Book Café

Mar 23, 2016

COMM346, Group Assignment

#bookedthatquote, #cafehoppingsg, #freewifi, #Instagram, #peekabook, #readbetweenthelines, #SMUSOCIALMEDIASINGAPORE, #TBCthemecontest, #thebookcafe, #thebookcafesg, #thebooklatte, Facebook

Hi everyone! Our group’s target company will be The Book Café, a quaint little café situated conveniently in the heart of Singapore. It prides itself on its large selection of books that customers are free to browse, while enjoying a nice cup of handcrafted coffee in a relaxing ambience suited for customers to unwind in…