News
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Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346. Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovation…
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I came across this interesting opinion piece on influencers, which was inspired by the controversial wedding of influencer Melissa Koh. I found it to be quite thought provoking and relevant to what we recently discussed in class, and it’s definitely worth a read. It’s quite a long piece, so for those of you who are…
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Steven Zheng, the Regional Account Manager of Synthesio, APAC, along with his colleagues, Henry Chow and Kimly Anaissa, spoke about social listening (13, 14 September). The workshop session was very informative and enlightening for the students as the presenters walked through all the demos and helped students get practical strategies for effective social media listening…
Dr. KyuJin Shim's blog 