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  • G2 – What Flavour Do You Favour?

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    Hi guys! Thought I would share one of my favourite campaigns by Cadbury that used social media in a fun and creative way to raise awareness for its Dairy Milk brain in Australia. Challenge Cadbury was facing: Chocolate industry was getting increasingly saturated and Cadbury was not doing enough to sell its Dairy Milk brand, which was hence…

  • G2 Group 9 Citi-SMU Financial Literacy Club

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    Description of our chosen organization Citi-SMU Financial Literacy club is a student-led club born out of a collaboration between Citi Singapore and Singapore Management University with the support of Citi Foundation, with the aim of advocating financial literacy to young adults in Singapore. The club grooms students/aspiring changemakers from diverse backgrounds through an official train the…

  • (G1,Group 9) Hopscotch Bar

    (G1,Group 9) Hopscotch Bar

    Company Profile Hopscotch by Mixes from Mars is a craft cocktail bar tucked within the clandestine courtyard of former traffic police headquarters, Red Dot Traffic. Started in September 2014, Hopscotch has gone on to become one of Singapore’s more notable craft cocktail bars, with features in publications such as Travel and Leisure Magazine Southeast Asia.…