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With the advent of social media, consumers have posted information about themselves that can now be commercialised for all kinds of businesses. From our Instagram posts or Facebook posts, we are inadvertently posting information about ourselves that businesses can use. Such a trend is almost so prevalent that it is hardly a secret. We all know…

The advent of Social Media has caused tremendous changes in our everyday lives. In the past few weeks of lessons, we have seen many of the advantages of social media, such as: Keeping in touch with friends and maintaining relationships Opportunity for creating communities to share knowledge – putting the power in the consumer’s hands…