Forum

  • G2 – Individual Research – Haagen-Dazs, Kit Kat and Oreo

    , ,

    Hi everyone, For my individual research, I have chosen four things I love: chocolate, ice cream, cookies and Facebook, and the brands are Kit Kat, Haagen-Dazs and Oreo (I don’t think they need further introduction, right?). For the assignment, I analyzed their Singapore’s page, except for Oreo, that only have a global account. My research…

  • G2 Individual Project – Oreo

    G2 Individual Project – Oreo

    Hey everyone! The company that I will be analysing is Oreo. I’m sure that many of us are familiar with this brand, best known for its chocolate sandwich cookies containing crème fillings. I will be analysing the effectiveness of its social media platforms in conjunction with how it can expand and increase sales in the…

  • Individual Project G1 – Telco Companies

    Hi everyone! I am working on topic 2, analysis of one social media platform across three organisations. The industry that I have chosen is telco and will be analysing SingTel, StarHub and M1. In particular, I will be focusing my strategies on SingTel, to help them improve their brand equity through social media. Research Question:…