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Introduction For my social media individual assignment, I have chosen Coca-Cola. I have chosen this brand because not only is a globally recognized brand, but according to Forbes, it is the 4th most valuable brand in the world. Therefore this is an interesting problem that needs to be addressed: how does a brand build…

G2 Individual Project – Rebecca Minkoff

Apr 13, 2016

COMM346

#Instagram, #RebeccaMinkoff, #SMUSOCIALMEDIASINGAPORE, #Snapchat, #SocialMediaStrategies, social media, Twitter

Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail stores…

G2 Individual Report – Mid-priced Car Brands

Apr 13, 2016

COMM346

#honda, #individualproject, #Instagram, #nissn, #SMUSOCIALMEDIASINGAPORE, #toyota

G2 Individual Report – Mid-priced Car Brands

[Ong Yu Jun, G2] Introduction My project research focuses on the benefits Instagram brings to businesses that have products that are not as visually appealing as competitors. For the purposes of analysis and scoping, this research will focus on the automobile industry, and in particular household brands Honda, Toyota and Nissan. Research Question This research…

G1 Individual Project: Coca-Cola Singapore

G2 Individual Project – Rebecca Minkoff

G2 Individual Report – Mid-priced Car Brands