#SMUSOCIALMEDIASINGAPORE
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Hi everyone! PS: Happy Graduation to those who are graduating! The Title of my individual research report is –More than just an ice-cream parlour: Building an entire ice-cream community on Facebook My Research Question is: How can Udders, a home-grown ice-cream parlour of 9 years, utilize Facebook to revitalize their brand and build up their brand community…
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Grab Grab is a mobile app that links transport options to passengers and these transport options range from regular taxis, private cars to larger vehicles with bigger seating capacity. It is present in many Southeast Asian countires and developed from a simple taxi booking app in Malaysia to a regional mainstay. In 2014, Grab launched…
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Hi everyone, my name is De Zhong and my research report is on Malaysia Airlines Berhad! Dang dang dang! That’s right, the airline carrier which unfortunately got thrown into the spotlight after 2 of its planes met with unfortunate incidents. Well, it has been a trying time for MAS (I’m gonna call it that from…
Dr. KyuJin Shim's blog 