#SocialMediaStrategies

Grab Grab is a mobile app that links transport options to passengers and these transport options range from regular taxis, private cars to larger vehicles with bigger seating capacity. It is present in many Southeast Asian countires and developed from a simple taxi booking app in Malaysia to a regional mainstay. In 2014, Grab launched…

G2 – Instagram (MDS, LB, and Osmose)

Apr 15, 2016

COMM346

#Instagram, #instagramcampaigns, #nativeadvertising, #onlinefashionretail, #SocialMediaStrategies

Research Question: How Can Osmose Leverage on Instagram’s Strengths to Improve its Level of Customer Engagement on Instagram so as to Successfully Compete With the Other Online Fashion Retailers in Singapore? Brief Information on Companies Analysed MDS, Love, Bonito (LB), and Osmose are online fashion retailers offering apparels that balance both style and affordability to…

Malaysian Airlines Berhad: Social Media Research Report

Apr 15, 2016

COMM346

#individualproject, #Instagram, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, Crisis, Facebook, MalaysiaAirlines, MAS, TheMASLife, Twitter

Hi everyone, my name is De Zhong and my research report is on Malaysia Airlines Berhad! Dang dang dang! That’s right, the airline carrier which unfortunately got thrown into the spotlight after 2 of its planes met with unfortunate incidents. Well, it has been a trying time for MAS (I’m gonna call it that from…

Grab: Facebook, Twitter & Instagram

G2 – Instagram (MDS, LB, and Osmose)

Malaysian Airlines Berhad: Social Media Research Report