#SocialMediaStrategies

Hello Everyone! 🙂 It’s been a long journey since we all started out in COMM 346 and it has all culminated in this very project which I’ll be sharing about. Btw, I hope that provocative image above did not scare you away, but rather, enticed you to want to know more about my project! Either…

G1 Individual Report – Lyft

Apr 14, 2016

COMM346

#SocialMediaStrategies, lyft

Hi all, I have chosen to analyse Lyft’s use of 3 social media platforms. Here’s a summary of the paper: About Lyft Lyft is a ride-sharing company which operates in more than 200 cities in the United States. Lyft markets itself as the friendly and fun alternative to Uber, with a slogan of “Lyft- Your friend…

G2 Individual Project – Rebecca Minkoff

Apr 13, 2016

COMM346

#Instagram, #RebeccaMinkoff, #SMUSOCIALMEDIASINGAPORE, #Snapchat, #SocialMediaStrategies, social media, Twitter

Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail stores…

G1 – Individual Project: #AnEmbracingOpportunity by American Eagle Outfitters

G1 Individual Report – Lyft

G2 Individual Project – Rebecca Minkoff