Group Assignment

#ilovezappos, #Instagram, #myZapposTee, #RaiseYourHandIfYouWanaBeAZapponian, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, #theZapposlife, #writtenbyzappos, #zappos, #zappossocialmedialeader, Facebook, groupproject, Twitter

Research Question: How has Zappos’ corporate culture driven its social media efforts in building a brand community? Introduction Zappos.com Inc. (Zappos), is an online shoe and clothing retailer known for its commitment to providing incredible customer service to create an extremely loyal customer base (Roggio, 2011). Customer satisfaction begins with a business’ employees, for a…

G1, Group 4 – BreadTalk Project Summary

Mar 23, 2016

COMM346, Group Assignment

#SocialMediaStrategies, BreadTalk, groupproject

G1 Group 4 – BreadTalk Hi everyone, Our group would like to give you a brief preview of our suggestions for BreadTalk’s social-mediated crisis management strategies. What is BreadTalk? BreadTalk is an established Singaporean bakery known for its innovative and artisanal bread. On top of bread, its stores feature other products such as jam, cakes…

G1, Group 1 – Abercrombie & Fitch Project Summary

Mar 23, 2016

COMM346, Group Assignment

Hello everyone, How you doin’!* As you may recall from our proposal presentation, our project aims to develop social media strategies for American retail giants Abercrombie & Fitch. Of late, A&F has unfortunately suffered plummeting sales, attributed to several key events surrounding their exclusionary marketing techniques. A&F has We thus seek to augment A&F’s ongoing global rebranding exercise, specifically in the Singapore market. Social…

G2, Group 2 – Zappos

G1, Group 4 – BreadTalk Project Summary

G1, Group 1 – Abercrombie & Fitch Project Summary