G2, Group 2 – Zappos

Research Question: How has Zappos’ corporate culture driven its social media efforts in building a brand community? Introduction Zappos.com Inc. (Zappos), is an online shoe and clothing retailer known for its commitment to providing incredible customer service to create an extremely loyal customer base (Roggio, 2011). Customer satisfaction begins with a business’ employees, for aContinue reading “G2, Group 2 – Zappos”