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#GavinBelson, #googleplus, #HBOSiliconvalley, #howfacebookbeatgoogleplus, #innovation, #restingvestinggooglers, #Siliconvalley, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, #technological utopianism, Facebook

Gavin Bellson, CEO of Hooli, the Google-like fictional company in HBO’s hit show Silicon Valley, indulging in invigorating intellectual curiosity and a competitive mind, hasn’t a care about what it takes to buy whatever seems attractive and stock-it-on promising start-ups. Likewise, major turn-ons that motivate most Silicon Valley tech tycoons might not merely be ROI…

Zalora (G2 Individual Project)

Apr 15, 2016

COMM346, Forum

#Instagram, #rocketinternet, #SMS, #socialmedia, #zalora, #zalorainspire, #zalorasg, #zalorasocialmedia, Facebook, SMU, Twitter

Introduction Maybe some of you may have heard of Zalora, or even are loyal customers to them. Zalora is an online fashion retailer in Asia-Pacific region, including Singapore. Basically, we are able to shop and purchase fashion items from Zalora online and have them delivered to us. Zalora has seen a rapid growth, as much…

G2 – Fast-fashion industry in the context of Facebook (Zara, H&M and Mango)

Apr 15, 2016

COMM346

Facebook, fastfashion, h&m, mango, zara

G2 – Fast-fashion industry in the context of Facebook (Zara, H&M and Mango)

Hi everyone, Please find here the summary of my research on the fast-fashion industry in the context on Facebook. The research question focus on the relation between the fast-fashion industry culture and strategy and its presence on Facebook and how a fast-fashion company can engage effectively its customers through Facebook to compete against its competitors. Analysis…

How did Facebook beat Google Plus?

Zalora (G2 Individual Project)

G2 – Fast-fashion industry in the context of Facebook (Zara, H&M and Mango)